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Mathematical modeling with genetic algorithms of the impact of some marketing, innovation and environmental protection

Disciplina: Computação Evolucionária (ELE2395)
Projeto: -
Link Original: http://www2.computer.org/portal/web/csdl/doi/10.1109/AQTR.2008.4588961
The paper presents the mathematical modelling of the impact of marketing, innovation and environmental protection expenses on the financial and market performances of the small and medium enterprise, using genetic algorithms. Real data have been obtained from a firm from Cluj-Napoca, which wants to remain anonymous in order to protect its data. The impact of the publicity-promotion-public relations expenses has been modelled, innovation expenses, environmental protection expenses on a period of 12 months, on the firm’s sales.

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